July 31-Aug 3, 2025
¡Bienvenidos!
We are excited to invite you to be a part of the Fiestas Patronales of Holyoke—a vibrant four-day celebration taking place from July 31st to August 3rd, 2025! Now in its fourth year, this annual event continues to grow, bringing together the community to celebrate the rich cultural heritage of Holyoke and Western Massachusetts.
Join us as we highlight the music, food, and dance that define Puerto Rican culture—an essential part of what makes Holyoke so unique. With thousands of attendees, this is an incredible opportunity to connect with the community, showcase your brand, and be part of an unforgettable cultural experience.
Did you know? Holyoke is home to the first Puerto Rican Cultural District in Massachusetts and only the second in the nation! This designation is the result of years of dedication and collaboration between the City of Holyoke, Nueva Esperanza, and partners across the state. As part of our ongoing efforts to celebrate and preserve Puerto Rican culture, we honor a different town in Puerto Rico each year.
This year, we are proud to recognize Comerío, a town rich in history and heritage. Founded on June 12, 1826, Comerío was originally known as Sabana del Palmar (Palm Savannah) due to its abundance of palm trees. In 1894, the city council successfully petitioned the Spanish Crown to rename the town Comerío, in honor of the Indigenous Cacique Comerío, who once inhabited the region.
Previous Flyers
Miss Fiestas Patronales de Holyoke – Reinado
Fiestas Patronales of Holyoke is excited to continue the tradition of Miss Fiestas Patronales, which began in 2024 and is now returning for its second year in 2025! This event celebrates young individuals who embody pride, charisma, and leadership within our community.
We are searching for enthusiastic participants to represent our community with grace and confidence. The first five registered participants per category will be invited to an introductory meeting. The registration fee is $50 for each category:
- Little Miss (7-10 years old)
- Teen Miss (11-14 years old)
- Miss (15-18 years old)
Participants must meet certain eligibility requirements, including:
Must fall within the designated age categories
- Cannot be married or have children
- Must be a student in a school or college in Holyoke or surrounding areas
- Can be of any nationality but must understand and respond in Spanish
Participants will be judged on posture, beauty, charisma, performance, and communication skills, as well as kindness toward fellow candidates. The competition will include evening dress and casual/favorite theme-based attire, with no advantage given for extravagant outfits.
Winners will represent Fiestas Patronales de Holyoke throughout the festival and beyond, attending all related activities, including the pageant, coronation, and the full four-day celebration. The crowned queen will also return for the 2026 coronation ceremony. In the event a winner cannot fulfill her duties, the title will be passed to the first finalist.
Don’t miss this chance to be part of this exciting tradition! Register today to secure your spot.
2024 Program
Celebrate With Us
Holyoke as the city with the largest per capita of Puerto Ricans outside of the island of Puerto Rico demonstrates the connection between the island and the residents of the city. The Holyoke Puerto Rican Festival is the area’s largest Puerto Rican event in Western Massachusetts, through extensive media outlets including TV, Radio, and Print your business can be part of this year’s celebration.
Join this year’s event by displaying your company’s image, products, and services directly to the thousands of potential customers in attendance on July 31-Aug 3, 2025 (Thursday through Sunday). The City of Holyoke will come alive with Puerto Rican music, dancing, food, and a multitude of cultural displays as this community come together to celebrate the Puerto Rican Culture.
Your business can create a memorable experience and introduce your products/services to a consumer base that is growing and get your brand recognized. Based on your level of sponsorship, your company will benefit from many of the following event-related promotions:
- High visibility imaging on festival grounds.
- Use of company logo on all Festival Related Materials
- The opportunity to deliver your message or promotional items during the festival
- Inclusion in all Television and Radio Announcements
- Inclusion in all Press Announcements
- Inclusion in all Social Media Postings
SPONSORSHIP OPPORTUNITIES
Platinum $20,000
(Limited to 3)
- Banner with logo “Presented by” (Your Business)
- Banner with logo on Stage
- Speaking opportunity at all Holyoke Puerto Rican Festival events in 2024
- Logo placement on all printed materials
- Recognition in all print, television, radio campaigns along with postings in all social media platforms
- Double Booth space at festival
- 15 VIP All Access Credentials with Parking
Gold $15,000
- Banner with logo “Presented by” (Your Business)
- Banner with logo in front of the Stage
- Logo placement on all printed materials
- Recognition in all print, television, radio campaigns along with postings in all social media platforms
- Double Booth space at festival
- 10 VIP All Access Credentials with Parking Complimentary
Silver $10,000
- Logo placement on all printed materials
- Recognition in all print, television, radio campaigns along with postings in all social media platforms
- Double Booth space at festival
- 6 VIP All Access Credentials with Parking Complimentary
Bronze $5,000
- Logo placed on the sponsor recognition banners (reviewing stand and parade)
- Recognition in print materials and social media.
- Double Booth space at festival
- 4 VIP All Access Credentials with Parking
Additional Opportunities
Food Vendor $1,800
$500 Deposit - 4 Day Event *Food Trucks or heating food tents only (NO ALCOHOL SALES)
Misc. Vendor $800
$300 Deposit - 4 Day Event *Sell any merchandise (NO FOOD, DRINKS, OR ALCOHOL SALES)
Company Exhibit $400
Full Payment Required - 4 Day Event Exhibition/Information of your organization or company (NO SALES). Flat rate of $400 applies for 1–4 days.
BECOME A SPONSOR or VENDOR TODAY!
If you’re interested in becoming a sponsor or vendor, please complete the form below. After submitting the form, you’ll be directed to the next page to securely pay online via PayPal or find instructions for mailing a check or money order.
Contact Us
Kayla Rodriguez
Director of Operations
Cell: 413-342-2061 Office: 413-437-7666 (Nueva Esperanza)
Email: fpatronalesdeholyoke@gmail.com
Juan Uribe
Vendor Coordinator Cell: 413-409-1961
Food Vendors
PLEASE NOTE: Prior to paying your deposit all Food Vendors must call Juan Uribe at (413) 409-1961 to get updates and be informed about the next steps and availability.
Food Vendor Checklist
- Food Permit (Temporary) $50, (Annual Permit) Fee Waived.
City of Holyoke Board of Health
Contact Person: Suzanne Beyer
Phone #: 413-322-5595 - Must be ServSafe Certified
- Standard Propane Use Permit $25
City of Holyoke Fire Department
Contact Person: Luis Izquierdo
Phone #: 413-534-2254 ext. 106
(If propane is being used this permit is required. Inspection will be conducted) - Open Air Vendor License (Temporary) $30, (Annual Permit) $100.
City of Holyoke Office of Planning and Economic Development
Contact Person: Alexandria Maysonet
Phone #: 413-322-5599 - Commercial Kitchen (Required)
Downloads
These forms are required by the City of Holyoke to be able to be a vendor at Fiestas Patronales. If you have questions please contact the appropriate person at each department listed above.
© 2025 Nueva Esperanza. All rights reserved. All content, including logos, pictures, videos, and text, is the property of Fiestas Patronales de Holyoke and may not be used without the express approval of the Fiestas Patronales de Holyoke Committee.
