AUGUST 1-4, 2024

¡Bienvenidos!

This year the Fiestas Patronales of Holyoke will be part of the yearlong celebration commemorating the 150th Anniversary of the City of Holyoke. During this four-day celebration from August 3rd through August 6th, we will highlight a portion of the rich cultural diversity that makes up the City of Holyoke. Come be part of this cultural celebration as we enjoy the music, food, and dance of the Puerto Rican culture that has integrated into what the City of Holyoke it is today.

2023 Highlights

New Program COMING SOON!

Party With Us

Holyoke as the city with the largest per capita of Puerto Ricans outside of the island of Puerto Rico demonstrates the connection between the island and the residents of the city. The Holyoke Puerto Rican Festival is the area’s largest Puerto Rican event in Western Massachusetts, through extensive media outlets including TV, Radio, and Print your business can be part of this year’s celebration.

Join this year’s event by displaying your company’s image, products, and services directly to the thousands of potential customers in attendance on August 3rd – 6th (Thursday through Sunday). The City of Holyoke will come alive with Puerto Rican music, dancing, food, and a multitude of cultural displays as this community come together to celebrate the Puerto Rican Culture.

Your business can create a memorable experience and introduce your products/services to a consumer base that is growing and get your brand recognized. Based on your level of sponsorship, your company will benefit from many of the following event-related promotions:

  • High visibility imaging on festival grounds.
  • Use of company logo on all Festival Related Materials
  • The opportunity to deliver your message or promotional items during the festival
  • Inclusion in all Television and Radio Announcements
  • Inclusion in all Press Announcements
  • Inclusion in all Social Media Postings

SPONSORSHIP OPPORTUNITIES

Platinum $20,000

(Limited to 2)

  • Banner with logo “Presented by” (Your Business)
  • Banner with logo on Stage
  • Speaking opportunity at all Holyoke Puerto Rican Festival events in 2022
  • Logo placement on all printed materials
  • Recognition in all print, television, radio campaigns along with postings in all social media platforms
  • Double Booth space at festival
  • 15 VIP All Access Credentials with Parking

Gold $15,000

  • Banner with logo “Presented by” (Your Business)
  • Banner with logo in front of the Stage
  • Logo placement on all printed materials
  • Recognition in all print, television, radio campaigns along with postings in all social media platforms
  • Double Booth space at festival
  • 10 VIP All Access Credentials with Parking Complimentary

Silver $10,000

  • Logo placement on all printed materials
  • Recognition in all print, television, radio campaigns along with postings in all social media platforms
  • Double Booth space at festival
  • 6 VIP All Access Credentials with Parking Complimentary

Bronze $5,000

  • Logo placed on the sponsor recognition banners (reviewing stand and parade)
  • Recognition in print materials and social media.
  • Double Booth space at festival
  • 4 VIP All Access Credentials with Parking

Additional Opportunities

Misc. Vendor $800

4 Day Event *Sell any merchandise (NO FOOD, DRINKS, OR ALCOHOL SALES)

Company Exhibit $400

4 Day Event *Exhibition/Information of your organization or company (NO SALES)

Food Vendor $1,500

4 Day Event *Food Trucks or heating food tents only (NO ALCOHOL SALES)

Misc. Vendor $800

4 Day Event *Sell any merchandise (NO FOOD, DRINKS, OR ALCOHOL SALES)

Company Exhibit $400

4 Day Event *Exhibition/Information of your organization or company (NO SALES)

BECOME A SPONSOR TODAY!

Make Checks Payable to:
NUEVA ESPERANZA, INC
(Memo): FIESTAS PATRONALES OF HOLYOKE
401 Main Street, Holyoke, MA 01040

(Nueva Esperanza is the Fiscal Sponsor of the Fiestas Patronales of Holyoke)
If mailing a check please make sure to include a printout of the completed form above, it will be emailed to you. The downloadable form is available below.

Food Vendor Checklist

  • Food Permit (Temporary) $50, (Annual Permit) Fee Waived.
    City of Holyoke Board of Health
    Contact Person: Suzanne Beyer
    Phone #: 413-322-5595
  • Must be ServSafe Certified
  • Standard Propane Use Permit $25
    City of Holyoke Fire Department
    Contact Person: Luis Izquierdo
    Phone #: 413-534-2254 ext. 106
    (If propane is being used this permit is required. Inspection will be conducted)
  • Open Air Vendor License (Temporary) $30, (Annual Permit) $100.
    City of Holyoke Office of Planning and Economic Development
    Contact Person: Alexandria Maysonet
    Phone #: 413-322-5599
  • Commercial Kitchen (Required)

Downloads

These forms are required by the City of Holyoke to be able to be a vendor at Fiestas Patronales. If you have questions please contact the appropriate person at each department listed above.

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